Some companies just naturally lead the pack in their industry when it comes to just about everything, and when it comes to cellular phone providers, T-Mobile is that leader. Despite being the 3rd largest of the top 4 nationwide cellular providers, it is topping satisfaction rankings for cellular users. The same company that brought cell phone users roll-over data plans, international roaming, and media streaming promotions, is now offering a stock incentive to new and existing primary account holders.
The Stock Up Promotion
One free share of common stock is being offered to all customers with primary accounts. It is tax free and can be obtained from June 7-21 via Loyal3, the online brokerage firm. More than 11 million users are eligible to receive the one share of stock that was over $41 in value in early June. The company is purchasing its own shares on the open market to give away, instead of diluting the value of existing stock by issuing more.
Another aspect of the T-Mobile promotion is stock in exchange for customer referrals. Account holders earn one share of common stock for every referral, up to a maximum of 100 shares annually. If an account holder has been a customer for 5 years or more, they receive two shares of common stock per referral until the end of 2017.
The promotion known as “Stock Up” is a part of an aggressive Un-carrier marketing strategy by the company. It wants to increase awareness of the fact that it offers more flexibility on data usage than any other company. It has even added freebies for T-Mobile travelers who fly: access to iMessage, WhatsApp, Viber, and Google Hangouts from smartphones on domestic Gogo Wi-Fi flights, and an hour of free Wi-Fi.
And There’s More
T-Mobile also has an app that it is using to provide rewards to loyal customers. Every Tuesday, users can receive a surprise gift, a game, contests or a recurring gift. This promotion is not just for primary account holders. Every line gets the opportunity for rewards. Prizes include free pizzas from Domino’s, Fandango movie tickets, and entry into contests for exotic trips and shopping sprees.
With approximately 30 million lines, T-Mobile is definitely taking customer appreciation to a level unheard of in most industries.